A Summary Of Important Digital Media Findings In 2020

A Review Of The Most Important Digital Media Findings In 2020


The coronavirus epidemic has seen a significant increase in news consumption in mainstream media across all the countries where we've conducted surveys in. There has been a significant increase in the number of news programs on television as well as online news. The majority of people have now identified television as their main source of news. This is a temporary break from the trend of decreasing news consumption. Since lockdowns have made it difficult to publish newspapers in physical format, the number of readers has slowed. This is almost certain that the shift to digital publishing will accelerate. The use of social media and online has seen a significant increase in a variety of countries. WhatsApp had the greatest growth in the last ten years, with an increase of 10 percent in some countries. Additionally, more than half of those who were polled (51 percent) used some form of open and closed online community for information sharing, connecting, and taking part in local support groups.

Trust in media coverage of COVID-19 was extremely high across all countries in April 2020. It was comparable to that of national governments, and significantly higher than the level of politicians on their own. Concerning COVID-19 data and trust, the trust in the media was more than twice that of social networks, video platforms and messaging services. From our larger data set taken in January, Global fears about misinformation persist. Concerns about misinformation in the world remain high even before the coronavirus crisis. Over half of our global sample stated that they are worried about the information is being circulating on the internet regarding information. Although politicians in the United States are the most commonly mentioned as the source of misinformation across many countries including the United States, those who consider themselves to be right-wing are more likely to blame the media. In some countries, such people are more likely to blame the media. Even though Facebook is widely considered to be the most reliable channel for spreading fake information almost everywhere, WhatsApp is more responsible in some parts of the Global South like Brazil or Malaysia.

We found that less than four in ten people believe that news is more reliable than they do in our January survey around the globe. This represents an increase of four percentage points from the previous year. Only 46 percent of those polled said they trust news they've read. Particularly, broadcasters who have lost support from left - and right-leaning partisans may be threatened by rising political conflict. Our survey shows that 60 percent of respondents still prefer news that is neutral in their opinions, and only 28 percent would prefer news that reinforces or reflects their views. Partisan preferences have slightly increased in the United States since we last asked this question in 2013, however, even in this country, a quiet majority is looking for news that at least is objective.

People would prefer news media to publish false claims from politicians as they adjust to the new ways of communicating (52 percent) People are more hesitant to view political ads on social media and search engines than they are with TV advertisements. A majority (58 percent) prefer having platforms that block inaccurate claims however, this means they are the ones who decide on the ultimate decision. We have seen significant rises in online journalism's payment rates across a variety of countries, including the United States (+14) and Norway (42 percent + 8). However there's been a smaller rise in different markets. Important to note is that most countries aren't paying for information online although certain publishers have been able to report an "coronavirus increase".

For subscribers the most important factor is the uniqueness and quality of the information. Subscribers feel they get better information. But, the majority of people are satisfied with the information they have access to get at no cost. Also, we observe the high proportion of non-subscribers (40 percent in America and 50 percent in the UK) and claim that they cannot convince their to pay. If you pay more (e.g. In countries that have higher levels of payment (e.g. Norway and the USA), between one-third to half of subscriptions are paid directly to a handful big national brands. This indicates that there is still a winner-takes–all dynamic. However, in the two countries mentioned above, a substantial minority now subscribe to more than one publication , and frequently include a specialist or local publication. For radio din Alba Iulia Romanian commercial radio station. The format is 60% news and 40 percent music. They provide a range of programs that appeal to their viewers. People who are over 30 are not only in news, contests, or interviews, but are attracted by cultural shows as well as entertainment, debates and even music.

Many countries are the most trusted source for information about a specific area or town. In actual fact the majority of four out of ten (44%) of all visits to the web are provided by local newspapers. Our research has shown that Facebook, and other social media platforms, are now used on an average of around one quarter (31 percent) for local news and information. This puts additional pressure on businesses and their business model. The news stream is becoming more widely available. More than half (28%) of all countries prefer to read news via an app or website. Generation Z, those between the ages of 18 and 24 prefer accessing news via Facebook and Twitter. Instagram has seen an increase in news-sharing across all different age groups. It is possible that Instagram will outdo Twitter in the next twelve months.

To stop the proliferation of multiple platforms, publishers have attempted to communicate directly with their customers via email and mobile alerts. One-in-five Americans (21%) check their news emails each week. About half of those who do so make use of it as their primary method of accessing information. Northern European nations have had longer to get on board with email news channels. Just 10% of people use Finnish email news. The proportion using podcasts has increased significantly over the past year, although coronavirus lockdowns might have temporarily changed this trend. Across countries fifty percent of those who surveyed (50 percent) believe that podcasts offer more depth and understanding over other media. Spotify has surpassed Apple Podcasts to become the most popular podcast application in many markets.

In the overall picture, nearly seven out of ten (69%) believe that climate change is an urgent issue, but in the United States, Sweden, and Australia an overwhelming majority of people do not agree with this. These older people tend to be conservative. Younger groups are able to access a lot of their climate news via social media, as well as by following activists such as Greta Thunberg. The popularity of voice-activated smart speakers such as the Amazon Echo or Google Home is growing. The use of these devices for any purpose has grown from 14% to 19% in the UK to 7% - 12% in Germany and 9% to 13 percent in South Korea. Despite this, we find that news consumption remains minimal in all markets.

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